HUGO HOPPMANN
HUGO HOPPMANN (born 1988 in Cologne)
is a multidisciplinary graphic designer who recently graduated from ECAL in Lausanne/Switzerland [...]

On this blog he writes about the process of his progress and the things that are making him a happy man.

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Aroma Pitch, Bitch!

July 20th, 2010

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Aroma Pitch Stickers everywhere — time for a little explanation.

I designed the new logo for my three ambitious and talented techno boys Aroma Pitch from the hometown Cologne some months ago. The A (along with Aroma in the lettering) is set in my teacher Ian Party‘s new typeface BP Suisse. The P is from my new font V.U.C.A. Grotesque.
The combination of serif and sans-serif typefaces is with reference to to the groups analog approach to electronic beats. (They are perfoming their Techno tracks live with real instruments …) —
So Analog vs. Digital   →   Serif vs. Sans-Serif  in this case.

When it comes to the lettering you have modified versions of the two fonts e.g. I diminished Suisse‘s serifs a little. Qu’est-ce que tu penses, Ian?

→ Our Sun Wanted Party was freaking nice. Big up to AP and my Piqto United boys for the great organisation.
Kölsch, Girls, Techno, Dancing in the Rhine (!) sand … but let the pictures of my fellows Conrad Risch and Ferdinand Prinz do the talking:






Oh yes, and please become happy with the new fabulous Summertime Mixtape by Jazzy Jeff and Mick Boogie. Good Times for Summer Madness.