I designed the new logo for my three ambitious and talented techno boys Aroma Pitch from the hometown Cologne some months ago. The A (along with Aroma in the lettering) is set in my teacher Ian Party‘s new typeface BP Suisse. The P is from my new font V.U.C.A. Grotesque.
The combination of serif and sans-serif typefaces is with reference to to the groups analog approach to electronic beats. (They are perfoming their Techno tracks live with real instruments …) —
So Analog vs. Digital → Serif vs. Sans-Serif in this case.
When it comes to the lettering you have modified versions of the two fonts e.g. I diminished Suisse‘s serifs a little. Qu’est-ce que tu penses, Ian?
→ Our Sun Wanted Party was freaking nice. Big up to AP and my Piqto United boys for the great organisation.
Kölsch, Girls, Techno, Dancing in the Rhine (!) sand … but let the pictures of my fellows Conrad Risch and Ferdinand Prinz do the talking:

















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Oh yes, and please become happy with the new fabulous Summertime Mixtape by Jazzy Jeff and Mick Boogie. Good Times for Summer Madness.


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