HUGO HOPPMANN
HUGO HOPPMANN (born 1988 in Cologne)
is a multidisciplinary graphic designer who recently graduated from ECAL in Lausanne/Switzerland [...]

On this blog he writes about the process of his progress and the things that are making him a happy man.

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ComeTogetherProjekt Exhibition + Publication

December 14th, 2011

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This is the flyer I created in collaboration with Thea Barkhoff for the upcoming exhibition of the ComeTogether project. We are also happy to participate with a large-scale publication we designed containing an extensive essay about the last years of the festival and movement including lots of great archive photography screenprinted in a limited edition of 100.

(Oh, and check out Summer Flashback I: Come Together Festival I posted last year if you want to know more!)

Here are some little previews and test print details of the publication … final thing soon!


Shout out to my buddies Béla and Hermes, founders of CTP for making everything happen!


Back in summer 2010 in PIQTO

PS:


(The typeface Grace Simple, used for logo and publication, will be available to download soon!)

Sentiment VI

December 5th, 2011

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Fig. 1

Fig. 3

Fig. 2

Fig. 5
“We must all suffer one of two
things: the pain of discipline or the
pain of regret and disappointment.”
Fig. 4

Fig. 6

Fig. 7

The Sentiment series are spontaneous collages of found images and other material.


Fig. 1        WORRYING SOLVES NOTHING (source unknown)

Fig. 2        Cover of an LP by Wolfram at Permanent Vacation

Fig. 3        Headquarters of Geneva based typefoundry Optimo founded and ran by Gavillet & Rust

Fig. 4        A quote by Jim Rohn

Fig. 5        Devon Aoki by Daniel Jackson

Fig. 7        An image of a forrest in Lausanne shot by my friend Leon Laskowski

Fig. 8        The cover of Express Yourself (1988) by the N.W.A.

Interview Christoph Pracht / SPEX

December 5th, 2011

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SPEX designer and co-founder Christoph Pracht, Cologne in ’85

The following is (a finally translated) interview I made back in 2009 for a small publication on the early days of german music and culture magazine SPEX. I talked with three foundation members — one of them, and the first one in these series for the blog, is designer Christoph Pracht. Enjoy.


What’s the story behind the foundation of SPEX?

Everything was started with an initiative of Gerald Hündgen and Peter Bömmels. Back in the days there were a lot of fanzines, small photocopied magazines created by fans who wrote about concerts, the scene, the music. They were roughly bound together and had this specific extreme black and white aesthetics and the bad quality of images printed with a copy machine. Peter and Gerald wanted to do something like that, too. I got to know Peter in the Kurfürstenhof which was a punk bar at the time. He asked me if I wanted to take part in it.
Then we had our first meeting: Peter and Gerald, Wilfried Rütten, the photographers Bernhard Schaub and Wolfgang Burat, Clara Drechsler and a few others. Quickly it became quite clear that we didn’t want to make a fanzine but rather a real magazine. So we needed money. Everyone of us then put 50 Mark in a hat and we started working. Bernhard knew a printer in the Sauerland who printed the first number.


What about the name?

This was quite a long journey. Peter wanted a rather pragmatic title, I wanted something short. We then decided on SPEX — Musik zur Zeit. SPEX comes from spectacles – there was also was a band called X-Ray-Spex at the time.


How was the process designing a SPEX issue back in those days?

There has so much changed technologically the last 30 years that you could write a book about it …
Well, we prepared artworks of every page. Everything which was to be published in the magazine had to be set and drawn and produced reprographically. Then it was glued on carton to get photographed. The pictures were made separately, rastered and then copied onto film. This was a very exhausting and expensive process.
Only the costs for the textsetting made 20% of the overall expenses. The lithography was expensive too, colour was not affordable. Back in the days a four-colour print in A4 was ca. 400 DM, so around 800 EUR. A cover with special font, logo etc. would cost you from 1000 DM. Of course all this had a huge impact on the design. A lot of things you wanted to design were just not affordable. At the same time the design was on a whole different level — simply because everything was so expensive. Only with the introduction of cheaper photo-set-machines you could layout more liberately.


How did a typical workday look like?

The work was structured totally different then today. Everything had to be made by hand. The production of the magazine with 48 pages took 10–12 days. I remember that the last five days we worked 16 hours and shortly before the deadline of the artworks last changes had to be made.
The procedure: at first you read the texts and looked at the pictures. Regarding the length of the text you could count the height of the set (amount of lines). Then you made a first layout sketch, a rough layout. Then the text would be drawn out, properties of font size, set width, bold and italic fonts — all that would be written in the manuscript so that the typesetter had the right properties.
A messenger brought all this stuff to the typesetter. The photos were marked too (size, crop, …). The next day the entire set came as a huge “flag” from the typesetter and had to be corrected and eventually be given away again. Regarding the little amount of intern memory of the set-machines, only the lines were corrected were the mistake was. These were to be replaced in the artwork again.


Are you looking back happily on the 80s? How was that time?

Beautiful and scary. It was exciting to try out new things. Everything was great fun but you had money problems and everything had to stay on a low level. It took another 2–3 years until everything became more professional.
Additionally I opened my own studio in 1983 and had additional commissions. It then evolved slowly. In the middle of the 80s there was a technical evolution with better machines for the typing, fax-machines, repro-cameras, copy-machines with zoom function. We were one of the firsts to have bought a DTP station. The Apple with a printer and scanner costed 60.000 Mark but it would be amortized in six months. I still have an early Macintosh at home with a 20 MB harddrive and 512 KB RAM.


In the 80s Cologne apparently became the mecca of the contemporary art, design and the music scene. How was the energy in the city? How was it really?

In the beginning of the 80s the scene was rather small and straightforward. There were ca. ten meeting points where you could meet everyone. Out of this melting pot there were formed interesting constellations. When you were there in the centre … but it was exciting and had a great energy so that were always new people coming in and the whole grew further. It was a thrilling time when Cologne was suddenly mutating to an art metropole.


How was it like — also in regard to today — to publish your own magazine? The good sides, the bad sides?

Looking back I have to admit that it we were lucky that we could make it so long. Of course this is also due to the 80s and the difficult circumstances back then. And there wasn’t so much competition, also because of the fact that is was hard to make money with a magazine.


How did you manage it financially?

We worked partly without being paid or for a very small fee. Today I wouldn’t publish a printed magazine anymore but only in the internet. It’s senseless to pay for paper. What’s going to stay important: to deliver good content visually. For this design is important. But design with weak content is just embarrasing.


How old have you been when you founded the SPEX? And how did you came to do it? What did you do before that?

I was 22 years old and had just finished my civil service. I began studying architecture. While doing the civil service I worked for a magazine which was published by the Jugendfilmclub in Cologne and which presented films for young people. So I already had a certain experience in editorial work. But I still was an amateur. My brother was a trained typesetter and we sometimes collaborated — he showed me the most important technical stuff.


What are your favourite musicians and LP’s from back in the days?

Fehlfarben — Es geht voran
Gang Of Four — Entertainment
Also: Clash, ABC, Siouxsie, Neubauten etc. …


Thank you!

Whatever path you decide to take in this life … be true to yourself.

December 4th, 2011

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Whatever path you decide to take in this life … be true to yourself.

This is the last sentence from one of my favourite movies Crouching Tiger, Hidden Dragon.

Kyūdō

December 4th, 2011

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I recently discovered these videos of Japanese girls practicing traditional Kyūdō.
It’s great to see their total focus and concentration. Graceful.



The Workshop

November 22nd, 2011

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Back in April this year I was invited to give a workshop at FH Mainz (University of Applied Sciences Mainz) together with my friend Johannes Breyer.

The experience to teach others while still studying was a strange situation. Why we? Maybe because we are already doing what we are doing for a long time, starting autodidactically and with an unbeatable naivety years before our ‘official’ studies, organically developing an unbreakable passion for our craft. And we ‘achieved’ so many mistakes along the way that maybe we have become experts in some areas … in some way.

Anyway, we were facing the tricky situation to ‘teach’ people who were in large part in our age or older. We approached the challenge in reflecting about the workshops we have been part of as students ourselves and what we liked and disliked and what we would have made better. And then we tried to make it better …


Breyer and Hoppmann ready for action.


We started by giving introductions to our own work and the work of other that we found to be significant in regard to the briefing we were handing to the students …



Lively discussions were a huge part of the whole process … it was great to see everyone involved in every part of the production — and not only the own problems but also caring about the whole ensemble i.e. trying to improve the works of the colleagues and challenging the own approach.






Big thank you again to Sebastian, Oleg and Sven the guys of ZWEIZEHN for giving us the chance to make this wonderful experience!

And merci to all the people above. You were really fantastic! Good times!


(Update: they also uploaded some pictures of the final booklet here …)

John C. Jay: 10 Lessons for young designers

October 27th, 2011

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1Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.

2Work harder than anyone else and you will always benefit from the effort.

3Get off the computer and connect with real people and culture. Life is visceral.

4Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.

5Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.

6Being original is still king, especially in this tech-driven, group-grope world.

7Try not to work for stupid people or you’ll soon become one of them.
8Instinct and intuition are all-powerful. Learn to trust them.

9The Golden Rule actually works. Do good.
10If all else fails, No. 2 is the greatest competitive advantage of any career.


(See also: John C Jay, Exceptional Ad Man (Theme Magazine) and John Jay on creativity)

Resistance with a capital R

October 26th, 2011

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I really don’t know where to start, or with what to start … I only know that the Resistance to get myself writing and sharing my thoughts and works publicly again has become too big lately. And this fear of doing it is the sign that I absolutely have to do it. So I just start again. Step by step …

One of the reasons why I became somewhat absence (here) is that I just started to work fulltime at Meiré und Meiré some weeks ago. So luckily have a lot to do and many beautiful projects to invest my energy in at the moment. It’s a true pleasure to be there!

I’m sure that I’m going post more images and background stories in the near future (for those interested) — for now it’s only this little video, recently published by ARTE Creative showing my new working environment that I wanted to share with you:




There is a lot more to come — Thank you very much for your attention for now!

HUGO


PS: Resistance is a term brought up by Steven Pressfield, whose book The War of Art had (and still has) a huge impact on my life. You should read it!

Neustart

September 4th, 2011

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«Success is not final, failure is not fatal: it is the courage to continue that counts.»

I write you from Cologne. I’m sitting alone in a bright room. Working. Thinking. Drinking tea.

It’s been a while since I gave you a sign of life. Exactly two months ago my studies have come to an end. The diploma project went fine and I’m happy with the whole process and the outcome. The last weeks were full of great parties, lovely people and too much alcohol … but also a good time for running, writing and reflection.

Welcome back!


At Present—Diploma Journey I

Pardon my absence on the blog although a lot of stuff would by ready to be shared with you. These are crazy times. The craziest times in my 2½ years Lausanne. It’s the very last semester of my studies and the deadline for printing my diploma project is in three weeks.
Obviously these are extremely powerful times too as I learnt not only about my work but inevitably a lot about myself in the last months.

When it comes to the diploma project finding the right subject was already quite a trip as I began this semester having something completely different in mind than what I’m working on right now.

At the first presentations of our ideas I was heavily stopped warned by my teachers. Although I delivered the ‘presentation of my life’ (or so it seemed to me) I drove right against the wall. My ideas were too real, too utopian for the occasion and I was suggested to search a more appropriate topic for my graphic design diploma project. (‘Be a student for these last months of your studies!’)
Childishly, during and right after this first discussion with my profs I had quite a stubborn fuck you all, I will prove you right attitude. But after some reflective days of harcore brainstorming, doubting, writing, running, it became clearer and clearer to me that my teachers actually had been quite right …

After all I will be able to continue my own projects (i.e. a big shiny new magazine — which was the initial diploma plan) also when my studies are finished, there’s really no need to rush things.

To cut a long story short: the overall subject of my diploma project is creating a visual identity (and every exciting thing that comes with it) for the legendary local football club PIQTO UNITED from the Südstadt neighborhood of my hometown Cologne.
The project is fun but very challenging too as I’m trying to create a powerful balance between both traditional and innovative approaches to the football universe and the identity of a sports club that goes beyond the pitch.

I began by designing a special corporate typeface, called PU Brueder. Once the first version was finished it was then directly applicated to the new interactive web platform I built for the team. (→ www.piqto-united.com)
Then I started working on a book/magazine hybrid which will serve both as a chronological collection of the material produced by the members (match reportages, interviews, documentary photo series) as well as an exploration of new forms and visual languages within the context of the subject.

Currently I’m experimenting with the next medium in the series: posters. I was always fascinated by the (charmingly banal) skill statistics on classic sport trading cards (which will be the content and context of the objects) and — accordingly — the iconization of players with the help of graphics and a certain visual language.

What makes a club truly unique? How can one develop a really distinctive visual language within a topic that is already well-known? How can I be more extreme in designing a identity for a community?

To be continued …

Log ● I

March 31st, 2011

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This is the new Log ● category which shall serve as a platform for more frequent news and thoughts, experiences, little findings, ideas I feel like sharing.

I’m invited and honored to give three day workshop at FH Mainz from April 15 to 17.
Thanks to Atelier Zukunft. More info to follow.


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A Video by Phillip Himburg and Lennart Walter aka Whatever documenting the first Cologne Sessions. See the work I made for the event here.

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I’m taking part on an exhibition/auction named Pretty—Ugly for supporting the MA Commnunication Design at Central Saint Martins in London which will take place at The Gopher Hole on April 6 + 7. I donated three original poster from last years Better Mjstakes vernissage!

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Last weekend I was visited by my two lovely friends from Cologne Ms. Luise Risch and Ms. Thea Barkhoff!



Thea shared some nice photos on her blog including some flicks from my room hah! …

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Today’s greetings go out to my buddies Christoph Knoth and Luke Archer!

Manifesto of Attitude — I want to Learn

March 21st, 2011

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A big part of my own philosophy, or methodology in and for life (my current Attitude) is based, fueled or initiated by the following quote by Mark Twain:

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.

Combined with the sentence:

Let’s make better mistakes tomorrow.

… a phrase that was then even transformed into the title of my ongoing self-publication project, the Better Mjstakes magazine.

The magic of all this is that it was and is a provoking trigger for action. Having in mind that for me action is the key to success, this sentence simply motivates me to do my work and stay active and stay moving.

So the plan to make a mistake is simply the spark, the kick to make ideas happen. To pack opportunities by the horns, to approach the project, to write, to talk to that person who is actually too ‘big’, ‘important‘, ‘unreachable‘. In simply doing what you are scared of, to stop the worrying and just start the action, to throw yourself into the situation and to accept the new and/or accept a possible mistake will always work out.

It always works out because even if the action was succesful or not — the simple fact that you did it and learned is already golden. This might therefore be the deepest goal and one of the important aspects of how I define my Attitude. To learn, to get better.

This is the reason why I don’t fear “possibly” too ambitious projects like the one I’m writing here. This is why I encourage the people of my generation: Let’s make more better mistakes!

When I created my own publication with a friend (Johannes Breyer) we started with the name and a manifesto to share our point of view, our position, our attitude.

The project was born out of a necessity because we were missing an output of people of our age in the creative business who would not only provide some random pictures with no substance but sharing background information with transparency and honesty.

While Antonin Artaud wrote in 1932:
There are too many manifestos and not enough works of art.
I shout out today:
There are too many works of art and not enough manifestos!

I’m sick of all the shiny and cluttered ”portfolio magazines” only exposing the style of boring designers. I think we need a fresh approach, more transparency, more process, more substance, more realness, failures and success stories …


1. Let’s strive for a new enthusiasm, provoking more impact, boldness and clarity for our actions and thinking!
2. Let’s strive for more transparency when it comes to the (creative) process and our progress!
3. Let’s be more grateful for what we have and profit better from our possibilites.
4. Let’s become clear and uncluttered in our mind and actions.
5. Let’s strive to be M.A.Y.A. (Most Advanced Yet Accessible)
6. Let’s give back lots of love and great work.




Another part of The Manifesto of Attitude.