Hugo Hoppmann is a designer and creative director working for clients including Mugler, Apple, Nike and 032c. He was invited to speak at Apple and Yale University and has recently redesigned the logo of Salomon. Hugo is the founder and publisher of Present magazine, an exploration into work and life methodologies. more
Logo design and art direction for the new visual identity of the world's leading outdoor brand, in collaboration with David Benedek, Ricardo Ferrol and the team at Salomon in Annecy, France.
The rebranding made its debut at the Olympics Winter Games in Beijing 2022 with the Blue Fire Collection for all athletes. Big thanks to David Farcot and the whole team at Salomon.
2022
“The redesigned wordmark is a respectful nod to both the heritage 80's logo and Neville Brody's 90's graphic work for Salomon. Carefully crafted towards future-proof impact and maximum precision, the new identity is a workhorse that builds a base for all sub-brands such as Salomon Advanced and S/Lab for which I was honored to design new logos as well.”
Refinement of the MUGLER wordmark, logo and star. Art direction, website design and development of the new e-commerce experience of Mugler, Paris.
Alongside invitations, look books and film credits design for the last three shows.
2019–2024
I feel really blessed to work for clients whose work I admire so much. This is a real pleasure. Very special thanks to Nam Nguyen, Casey Cadwallader, Aydha & Bertrand.
“Massive respect for Casey Cadwallader and the entire team. I’m grateful for the opportunity to support the house of Mugler since 2019 and to design everything from the website to the show lookbooks, and to refresh important graphic elements like the logo and star.”
Art direction, logo design, spirit animal graphics for LỰU ĐẠN the new fashion label by Kwaidan Editions’s Léa Dickely and Hung La, available exclusively on Ssense.
Plus development and design of the e-commerce website. Design support by Sarah Discours. More background info in the Vogue feature and on Instagram.
2022
(more soon)
“The way we look at the Lu’u Dan man, he’s a bad boy but he’s got a big heart,” says Hung La. “There’s an emotional intelligence to him. It’s not just surface, it’s not the kung fu gangster you know; there’s depth to this man, and I think there’s spirituality to him as well.”
Publishing, Creative Direction, Design and Editing of PRESENT, a personal project initiated in 2016. More info: www.present.xxx and @present_xx
The mission of the platform is to inspire starting by producing stories from around the world on making, discipline and self-care through the lens of makers and creators of today. (Interview in VOGUE)
2016–2024
The inaugural issue was published in 2019, the magazine is currently sold in 20+ countries on five continents, and was nominated for Launch of the Year at the Stack Awards in London. In 2021 we have releasedIssue 2.
“PRESENT is for all makers and dreamers. For all dreamers who make. For anyone creating something and challenging themselves on purpose. We share ways of overcoming procrastination and self-doubts that hold us back from being truly present and tackle our favorite unrealized projects.”
As creative director and head of design at Newcoin, Hugo developed the cultural direction and visual identities for a growing ecosystem of 15+ brands and projects.
Visual identities, design systems, website development, UI/UX for a wide range of apps. Newfoundation is a regenerative ecosystem for the aspiration economy.
2022
“Pioneering decentralized AI since 2019, Newcoin is the Proof-of-Creativity algorithm and a global economic infrastructure designed to value, protect and distribute human creative energy.”
I was hired by Apple to work on different projects, the main one being iPhone 13 Pro, where I supported with campaign and hardware art direction and wallpaper research and design.
I couldn't feel more grateful to the team at for giving me the opportunity to be part of dream projects. Big thanks to everyone involved.
2020–2021
Since back in the 90s, when I grew up, my mother has always been a full-on Apple fan and this definitely left a mark on me until today. I think she would be proud :)
I’m grateful to the team at Apple for giving me the opportunity to be part of dream projects. The people I had the chance to work with were absolutely incredible. Big thanks to everyone involved.
Art direction and new visual identity with custom typeface for COLORS, a unique worldwide music platform boosting over 6 million subscribers. on their celebrated channel.
Design support by Sarah Discours. Special thanks to Steve Legrand and Philipp Starcke. Make sure to visit the platform for more info and input. Highly recommended!
2019
“Colors is a music platform showcasing exceptional talent from all around the globe, focused on promoting the most distinctive new artists and original sounds.”
Concept and design development for a Berlin themed Nike Air Max. I was approached by Nike a shoe concept based on the question: What makes Berlin truly unique to you?
Lecture and workshop session for an amazing group of young creatives to talk about the concept, storytelling and realisation the AM 180 BLN for NIKE.
2018
“The Air Max 180 BLN is a celebration of Berlin’s unique nightlife and music culture, a constant reminder of the rhythm of progress. Its neon elements reference the reverberating rays of light synonymous with club life, and juxtapose those against a gray upper reminiscent of Berlin’s brutalist architecture.”
Concept, Art Direction and Graphic Design for the campaign of the new capsule collection of PAUL POGBA for Adidas, shot in the catacombs of a stadium in Manchester, UK.
It was an honor and absolute pleasure to work with Paul. Photographer: Lukas Korschan Special thanks: Manuel Nagel, Moritz Hock & Janine Torscher.
BILDERBUCH is Austria’s hottest export since FALCO and one of the most successful german-speaking bands of the decade.
Art Direction and design of the overall visual identity for the MAGIC LIFE album, including all single covers, tour posters, merchandise and custom typeface.
My parents turning all sorts of challenges in life into something positive and productive is my biggest inspiration, and the base of my work and how I choose to go through life. (Cologne, 1988)