Born 1988 in Cologne to a furniture conservator and an instrument builder and musician, Hugo was exposed to arts, craft and entrepreneur­ship throughout his childhood.

A visit at the house of one of his hero’s Adrian Frutiger consolidated his fasci­nation for Swiss graphic design and ultimately lead to his studies at ECAL (University of Art and Design Lausanne) where he graduated in 2011 with a diploma in Visual Communication.

Alongside his studies he interned at Bureau Borsche, worked for 032c magazine and founded his own publication Better Mjstakes.

After graduating Hugo spent a powerful year at Meiré und Meiré being involved with clients including Kenzo Paris, GQ Italia, and Interview Magazine.

In 2013 he returned to independency working for local and international clients as well as pursuing personal projects while teaching at various educational and cultural institutions.

In 2015 Hugo joined 2x4 Inc. in their New York City office to work on a wide range of projects for clients including Fondazione Prada, Miu Miu, Hyundai and Sies Marjan.

In the same year he had an exhibition of his work and was awarded as a 2015 Young Gun by the Art Director's Club in NYC.

In 2017 Hugo decided to refocus on his own projects and studio practice, working for clients around the world including Nike (shoe design and campaign), Adidas (with Paul Pogba) and Mugler.

2019 marked the release of his own magazine Present which now is sold in over 20 countries on five continents and is steadily growing as a platform and global community.

In 2021 Hugo was hired by Apple and worked on the iPhone Pro team. Later that year he launched the second issue of Present, alongside publishing his regular Newsletter.

At the beginning of 2022 his work on the rebranding of Salomon was previewed at the Olympic Winter Games, and officially launched in September.

In 2023 Hugo published the 300-pages strong Issue 3 of Present, and redesigned the logo and iconic star of Paris fashion house Mugler.

Next to being immersed in building the future of Present, Hugo supports decentralised AI project Newcoin and its NewOS application as global design director.