Hugo Hoppmann is a Paris-based designer and creative director, and the founder of PRESENT, a magazine and global community supporting Modern Makers. His practice spans identity and art direction for Apple, Mugler, 032c, and Nike. He redesigned the official Salomon logo, which debuted at the Winter Olympics. He spoke at Apple and Yale.→

New official logo for the visual identity of the world’s leading outdoor brand. In collaboration with David Benedek, Ricardo Ferrol and the team at Salomon in Annecy, France. The rebranding made its debut at the Winter Olympics in Beijing. Hugo designed also the logos of the sub-brands Salomon Advanced and S/LAB. Special thanks: David Farcot, JP Lalonde.

For Mugler Paris, Hugo redesigned its visual identity and refined the official wordmark, logos, and iconic star, commissioned by creative director Casey Cadwallader. Additionally, he designed and developed the e-commerce website, and created packaging, patterns, invitations, look book designs for the shows of the past years.

Art direction, logo design, spirit animal graphics for LỰU ĐẠN, Kwaidan Editions’ Hung La’s new fashion label, available exclusively on Ssense. Plus development and design of the e-commerce website. Design support by Sarah Discours.

The word PRESENT and its many meanings are building the pillars of the project: Hugo founded PRESENT in 2016 in NYC. It’s his publishing project and global community. Hugo builds tools to support Modern Makers: from the print magazine and digital platform, to in-depth podcasts and regular workshops.

Hugo was hired by Apple to consult and design on multiple projects, including iPad, Watch, and the iPhone Pro, where he worked across campaign and hardware art direction, including wallpaper research and design.

Graphic design and branding for District Vision, running brand and wellness collective, based in Los Angeles. Multiple projects, including Beyond Jogging book design. Hand drawings by Filip Pagowski.

Art direction, design and development of visual identities, websites and UI/UX of the Newfoundation ecosystem, including the newOS application, Newforum podcast, Newcoin protocol, a decentralised, blockchain-based tools for creators.

Visual identity with custom typeface for COLORS, the global music platform focused on promoting the most distinctive new artists and original sounds, boosting over 8 million subscribers. Design support by Sarah Discours. Special thanks to Steve Legrand and Philipp Starcke.

Concept and design development for a Berlin-themed Nike Air Max. I was approached by Nike with a shoe concept based on the question: what makes Berlin truly unique to you?

Over the span of 10 years I designed artworks for techno trio Aroma Pitch, recently published by Public Possession. For their live show at HÖR I designed and screenprinted a limited AP x PRESENT uniform.

Concept, art direction and graphic design for the campaign of the new capsule collection of Paul Pogba for Adidas, shot in the catacombs of a stadium in Manchester, UK.

Visual identity with custom type logo and printed matter for Sies Marjan, NYC, with and for 2x4. Photography by Bruce Weber.

Cologne Sessions is a party co-founded by Hugo with his friends Magnus and Mitch in 2011. Art direction and design of the visual identity, including the monthly posters.

Bilderbuch is one of the most successful German-language bands of the decade. Art direction and design of the overall visual identity for the Magic Life album, including all single covers, tour posters, merchandise and a custom typeface.

Extensive visual identity for the self-founded local football club PIQTO United. Visualizing true team spirit with individual hand-made jerseys that build a collective form once the group is united.