BRANDING, VISUAL IDENTITY, ART DIRECTION, DESIGN (2021-2023)
Logo design and art direction for the new visual identity of the world's leading outdoor brand, in collaboration with David Benedek, Ricardo Ferrol and the team at Salomon in Annecy, France.
The rebranding made its debut at the Olympics Winter Games in Beijing 2022 with the Blue Fire Collection for all athletes. Big thanks to David Farcot and the entire team at Salomon.
Sketches and early process
“The redesigned wordmark is a respectful nod to both the heritage 80's logo and Neville Brody's 90's graphic work for Salomon. Carefully crafted towards future-proof impact and maximum precision, the new identity is a workhorse that builds a base for all sub-brands such as Salomon Advanced and S/Lab for which I was honored to design new logos as well.”
Rihanna wears MM6 Maison Margiela x Salomon while performing at the Super Bowl LVIII Halftime Show
“Rihanna’s on-stage endorsement at her Super Bowl performance cemented Salomon’s growth story in becoming one of fashion’s most coveted sneaker brands.”
Visual Identity for sub-brands Salomon Advanced and S-Lab
“I’m honored and humbled to have been given the trust to rethink and redesign one of my favorite brands, one that I was wearing for years myself”
